SK Events are delighted to be appointed for a second year running to bring Grad Fest to Hope Street! This year Grad Fest will take place from 10th – 21st July, the first week celebrating students graduating from Liverpool John Moores and the second week a celebration for The University of Liverpool graduates! Graduation is a high-profile time of year for both universities and our objective is to maximise the time graduates and their families spend on Hope Street providing them with a memorable event and lasting impression of the City of Liverpool as a thriving hub of knowledge and culture for visitors.
The Grad Fest programme will turn Hope Street into a colourful and animated walkway for graduates and their families as they enter and leave the graduation ceremonies. Bright and vibrant 6 foot festival flags will line the street whilst canopies of multi-coloured bunting will hang over head at staggered points. We will reclaim the parking bays and create a wider walk way with astro turf and white picket fences dressed with giant colourful flowers creating a real festival feel along the street. Budding musicians will be placed at different stations along the street to create a sound track to the celebration and huge oversized letters for each university will form the perfect backdrop for photo opportunities.
Drummers will signify the end of each ceremony by leading the graduation party in a carnival procession through a joint branded gateway structure and down the length of Hope Street. We will be actively engaging with local businesses encouraging them to spill out onto the street enticing visitors in with their mouth watering food offers and drinks menus whilst a selection will be hosting pop up stalls such as prosecco bars and street food carts.
We want to make this a spectacle for our visitors and to put the City of Liverpool on the map as the number one destination for University students.